Menyala.ru

Menyala.ru, an electronic currency exchange centre, was launched in 2006, and after a quick increase in popularity became one of the acknowledged market leaders. Their success, in large part, was a result of a solid marketing policy, as well as innovation and business quality of the service itself.

The site of Menyala.ru was developed by Ivelum from scratch. We even created their brand name, "menyala", which is a medieval Russian word for a “money changer.” Ivelum designed the site concept, implemented it and has been conducting its technical support. At the core of the service is our product, "Frontexchange". We customized it by implementing client requests to realize marketing aims of the company. As one example, Menyala.ru became the first such service that implemented discounts for its steady clients.